AdministrationProject Uplift

A Holiday Tradition

Project Uplift is back for 2019! The pop-up holiday store will be located at 7 Pleasant St., Gloucester  – the former Pleasant St. Tea Company space. Applications are now available and will be accepted through Dec. 13th. For an application form, please visit our Main Office, or download the form below.

You can help by donating toys, hosting a collection box, making a donation or volunteering at our Holiday Store. Contact us if you want to get involved.

Project Uplift is an important holiday tradition on Cape Ann, and whether you are shopping, donating or volunteering this year, we look forward to the community coming together to help each other this December.

How to Apply

You can apply for Project Uplift by completing an application which you can access here or by visiting our offices at 180 Main St., Gloucester.

In order to be eligible, children must be between 0-16 years old. You must live in Gloucester, Rockport, Manchester, Essex, or Ipswich, and children must be living with you full time to be eligible. We can only accept one application per family – so only one parent may apply.

Return application by mail or in-person to: Action Inc. – Project Uplift, 180 Main Street, Gloucester, MA, 01930. If you have questions about the application or eligibility, please contact Megan at

The last date applications will be accepted will be Dec. 13th.


How You Can Help

Become a donation site!

We depend on local stores, offices, clubs, and businesses and groups of all kind to collect toys for our store. Help us by hosting a collection box, organizing a workplace toy drive, and encouraging people to donate!

Make a donation!

Toy/clothing collection boxes are located throughout Cape Ann. We will post a full list of collection sites soon. We’ve even developed a list of toy suggestions by age to help, and gift cards are always a huge help! We will also gratefully accept cash, checks and online donations to help with purchases of additional toys, clothes, and books.

Volunteer your time!

Volunteer a few hours to help sort and organize toys, and help parents at our Holiday Store, open Dec. 14th through 18th.

For Groups Collecting toys:

Action Inc. will drop off collection boxes the week of Dec 2nd. We encourage you to advertise & promote the toy drive any way you’d like! We will pick up all donations on Fri., Dec. 13th.


  • Addison Gilbert Hospital, Gloucester (Mitten Tree Only)
  • American Legion, Gloucester
  • Bank Gloucester, Gloucester and Essex
  • Bass Rocks Golf Club, Gloucester
  • Cape Ann Chamber of Commerce, Gloucester
  • Cape Ann Moose Lodge, Gloucester
  • Cape Ann Savings Bank, Gloucester, Manchester, Rockport
  • Carpenter & McNeille, Essex
  • Citizens Bank, Gloucester
  • CK Pearl, Essex
  • Coldwell Banker, Gloucester
  • Connected Homecare, Gloucester
  • Crackerjacks, Rockport
  • Cross Country Mortgage, Gloucester
  • Dolce Vita Salon, Rockport
  • Essex Elementary School, Essex
  • Essex Town Hall, Essex
  • First Ipswich Bank, Essex and Gloucester


  • Gloucester City Hall, Gloucester
  • Gloucester Healthcare, Gloucester
  • Gloucester Stage Company, Gloucester
  • Gortons, Gloucester
  • Highwave Hair Design, Essex
  • Manchester Town Hall, Manchester
  • Magical Beginnings, Essex and Hamilton
  • National Fish and Seafood, Gloucester
  • Nor’East Cleaners, Gloucester and Manchester
  • Orlando and Associates, Gloucester
  • Rockport Music/Shalin Liu Performance Center, Rockport
  • Rockport Town Hall, Rockport
  • Rose Baker Senior Center, Gloucester
  • Santander Bank, Gloucester
  • Sea Meadow Design, Essex
  • Seacoast Nursing and Rehab Center, Gloucester
  • The Farm Bar and Grille, Essex
  • TOHP Burnham Library, Essex
  • Tuck’s Candy, Rockport
  • Wheelhouse Cowork, Gloucester
  • Woodman’s Restaurant, Essex

Project Uplift Volunteer

For more information about how you can help out this holiday season, please complete this form.
  • (Business, Club, Non-Profit, etc.)

Contact us for more information

Joe McEvoy

Joe McEvoy

Director of Planning & Development