Community InitiativesProject Uplift

Cape Ann's Largest Holiday Toy and Clothing Drive

For over 25 years, Action Inc. has been providing holiday toys and clothing for children in need throughout Cape Ann. Project Uplift is Cape Ann’s largest, longest-running toy drive and serves over 600 local children each year. Businesses, clubs, and organizations throughout the area serve as donation sites so people may drop off gifts of new, unwrapped toys or clothing. Once all the donation boxes have been collected, the toys will be sorted at our Holiday Shop so parents can shop by appointment for their children.

This year the Holiday Store will open December 16th – 20th and will be located at
11 Pleasant St., Gloucester, MA 01930

How to apply

Applications will be available after November 20th at our main office, located at 180 Main Street, Gloucester. Alternatively, you can download a form here.

Forms can either be dropped off at our main office location or mailed to:
Action Inc.’s Project Uplift
180 Main Street
Gloucester, MA 01930

The deadline to apply is Monday, December 18th.

Children must be between 0 – 14 years old and live in Gloucester, Rockport, Manchester, Essex, or Ipswich.

How to help

If you’d like to collect toy donations or volunteer at our Holiday Shop, please fill out this form. If you have any questions or need any more information, you can contact Megan at 978-282-1000 x 109 or via email

Donations in the form of gift cards and cash/checks are gratefully accepted and can be mailed to:
Action Inc.’s Project Uplift
180 Main Street
Gloucester, MA 01930

You can also make a donation online here.

For businesses and groups collecting toys

Action Inc. will deliver toy collection boxes the week of November 27th.
You can advertise and promote your toy collection any way you’d like!
We will pick up all donations on Friday, December 15th.

Please call us if you need to make other arrangements or need a toy pick up before December 15th.

Thank you to all of our collection sites...

  • Addison Gilbert Hospital, Gloucester (Mitten Tree)
  • Allie’s Beach Street Cafe, Manchester
  • American Legion, Gloucester
  • BankGloucester, Gloucester and Essex
  • Bass Rocks Golf Club, Gloucester
  • Cape Ann Art Haven, Gloucester
  • Cape Ann Chamber of Commerce, Gloucester
  • Cape Ann Moose Lodge, Gloucester
  • Cape Ann Savings Bank, Gloucester, Rockport and Manchester
  • Carpenter & MacNeille, Essex
  • Citizens Bank, Gloucester
  • CK Pearl, Essex
  • Coldwell Banker, Gloucester
  • Cricket Press, Manchester
  • Dolce Vita Salon, Rockport
  • En Vogue Salon, Gloucester
  • Essex Elementary School
  • Essex Police and Fire Departments
  • Essex Town Hall
  • Extreme Truck & Auto, Gloucester
  • Farm Bar & Grille, Essex
  • Fireflies Boutique, Gloucester
  • FirstIpswich Bank, Essex and Gloucester
  • Gloucester Healthcare, Gloucester
  • Gorton’s, Gloucester
  • Lil Sprouts, Essex
  • Market Basket, Gloucester
  • National Fish and Seafood, Gloucester
  • Nor’East Cleaners, Gloucester and Manchester
  • North Shore Bible Church, Essex
  • The Poynt Restaurant, Newburyport
  • Rockport Police Department
  • Rockport Post Office
  • Rockport Town Hall
  • Rose Baker Senior Center, Gloucester
  • Santander Bank, Gloucester
  • Seacoast Nursing and Rehabilitation Center, Gloucester
  • Sea Meadow Design, Essex
  • Shalin Liu Performance Center, Rockport
  • T.O.H.P. Burnham Library, Essex
  • Tuck’s Candy Store, Rockport
  • Woodman’s of Essex

…check back for more!

Contact us for more information

Joe McEvoy

Joe McEvoy

Director of Marketing & Planning

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